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Athlete endorsements help brands foster brand loyalty by forging a connection between the athlete, the brand, and consumers. Athletes are…

The international qualifiers are where the battles for places at the next World Cup are fought. They’re usually staged in…

Social media is reshaping sports, allowing teams and athletes to interact directly with fans. Personalized interactions and behind-the-scenes content keep…

As always, the best players in golf are doing battle at the 89th Masters Tournament. Rory McIlroy and Bryson DeChambeau…

While the gender gap in sports is closing, there’s still a lot of work to be done. It will take…

As the Civil Rights Movement unfolded, Black fans turned their passion for sports into a nonviolent weapon. From boycotting teams…

The World Test Championship is a new initiative to add context and excitement to the game’s longest format. It spans…

Welcome to the NFL draft 2025, where a fresh batch of young talent is poised to help you win your…

Ice hockey is a popular sport in many countries around the world. It’s governed by the International Ice Hockey Federation,…

International sports are events in which teams from at least two countries compete against each other, such as the Olympic…